Know about Google AdWords !!

Umesh Shakya     5:36 PM    

Google AdWords is the Google main advertising program and the main source of revenue.The revolutionary Google™ AdWords program has changed the way companies and individuals market their products on the Internet.

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In short how it works:

Anyone with their website can advertise their site on Google search engine result pages (SERPS).But the ads appearing on the SERPS are distinguish from the organic or natural search results with a different way of showing them.

The AdWords system does this by using a revolutionary keyword based system.When someone types a keyword into the Google™ Search box, Google™ will return ads that are related to that keyword. AdWords Ads will appear on the right hand side or very top of the search pages (sponsored pages).

The Google AdWords program is based on Pay Per Click (PPC) model means you pay only for the ad when someone clicks on it.In the past it used to be very expensive but with the Google AdWords you can spend as little as $1 to get highly targeted website traffic thus making easier for the small and medium sized companies.

To find out more about Google AdWords or to begin creating your ads, visit the AdWords homepage.
Click here to watch a video for more help.

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